Product Team Leaders

Gregg LarsonGregg Larson, Founder & CEO

Gregg Larson has over 25 years of experience in the MLS and real estate information industries, and has established himself as a pioneer in new product design, online security, mergers and acquisitions, strategic planning, MLS regionalization, MLS system and vendor selection, and internet consulting.

He has worked for such diverse organizations as Multi-List/McGraw-Hill, the National Association of Realtors, DATOR, Moore Data Management,, and During his tenure at Moore, Gregg led new product development and, in 1995, created CyberHomes: the first real estate advertising web site to be updated daily from MLS systems.

In 1996, he co-founded Clareity Consulting, an internationally-recognized real estate information and internet consulting firm. He has been tapped by many of the nation’s largest online companies, including AOL, MSN, MapQuest, Classified Ventures and, to consult on strategy and content acquisition. Gregg has provided security, technology, new product, organizational and strategic consulting to many of the nation’s largest brokerages, franchisers, title companies, lenders, information providers, regional MLSs, as well as MLS vendors. He is an experienced public speaker with numerous professional speaking engagements before real estate audiences, worldwide, to his credit.

Instrumental in the creation of Clareity’s Annual MLS Executive Workshop, held in Scottsdale, Arizona each year, Gregg is highly respected for his leadership, vision, creativity, product design, marketing skills, and technology and internet strategies. Larson graduated from the University of Denver and went to business school at Johns Hopkins University in Baltimore and currently serves as the CEO of Clareity Consulting.



Amy GorceAmy Gorce, President

Passionate, driven, committed to excellence. There are no better words to describe Clareity’s President. With more than 19 years of management experience, Amy Gorce has been with Clareity (and its affiliates) for over 11 years. She began as Clareity’s Chief Operating Officer then Executive Vice President before becoming President in early 2016. Before joining the Clareity family, Gorce served as the CEO of Intermountain Multiple Listing Service in Boise, Idaho for 7 years.

During her tenure at IMLS, Amy was responsible for driving a regionalization initiative which doubled the number of MLS subscribers and significantly increased the geographic market area for its members. She has extensive experience in the MLS and association leadership models and has managed numerous technology system conversions including planning, implementation, training and support.

Since joining the team at Clareity Security, Amy has set herself apart as an industry leader and is often invited to speak at industry conferences, such as Inman Connect, CMLS, as well as at Clareity’s annual MLS Executive Workshop.

An early adopter of social media technologies, Amy channels her excess energy (as well as random musings and an intense love of bacon) into services like Twitter and Facebook. It’s not all fun and games, though. Gorce leverages social media to glean bits of industry information, strengthen existing relationships and grow new ones, both personally and professionally. As a daughter and a mother, Amy has also found it to be a bridge that spans three generations, as well as connecting her to the ideas of tomorrow.



Troy RechTroy Rech,Vice President of Sales

With the company since its inception in 2004, Troy Rech brings more than 20 years of technology experience and delivery to Clareity Security. As one of its founding partners,Troy is responsible for Clareity Security’s worldwide sales.

Prior to joining the company, Troy was responsible for sales and account management, business development and client retention at Fidelity National Information Systems. He also has experience as a senior consultant with A.T. Kearney, where he was responsible for delivering client projects for strategic planning, business operations improvement, technology integration, and strategic sourcing. In his role with A.T. Kearney, Troy worked with Fortune 500 clients, such as GM, Waste Management, Kimberly Clark, Sunrise Medical, and a host of others.

Mr. Rech holds a Bachelors Degree from Iowa State University and a Masters Degree in Management from Northwestern University’s Kellogg School of Management, and currently resides with his family in Southern Virginia.




Paul HethmonPaul Hethmon, Chief Software Architect

Paul brings an incredible depth of knowledge to Clareity Security. With more than 20 years of software development experience, including 17 devoted exclusively to real estate technology, he is one of the well-respected software developers in our industry.

Prior to joining the team at Clareity Security, Paul was a senior developer and project manager at MarketLinx Solutions, where he helped the company grow from one client with 5000 users to to more than 20 clients with 200,000 users. He has an extensive background in Internet standards including FTP, SMTP, and HTTP protocols. Paul chaired the IETF FTPEXT working group and co-authored 3 Request For Comments (RFC 2389, RFC 3659, and RFC 7151).

Since joining Clareity Security, Paul has been involved in the RETS standard and RESO. He also was instrumental in bringing Single Sign On technology to the real estate industry with SAML2 by working with NAR to develop toolkits and industry knowledge.

Paul holds a Bachelor of Arts degree, as well as a Masters of Science in Computer Science from the University of Tennessee Knoxville. He resides in Knoxville, Tennessee with his family.