This year, Clareity Consulting has reviewed the top fifteen real estate mobile applications for residential real estate in Apple’s App Store and Google’s Play app store, tracking twenty-one basic features and noting additional features and qualitative aspects of the apps. Clareity has used more reviewers this year to examine the apps than in previous years, covering more demographics and experience levels.
In Clareity’s 2012 report, the race for the “best” mobile app for consumers was between Realtor.com, Zillow, and Trulia. While those of us in the industry know that the Realtor.com app still has the most accurate content from the MLS, the consumer may not be as aware of that, and are more appreciative of the Zillow and Trulia interfaces and additional content, including listings from other sources. In 2015 some of the other apps have overtaken Realtor.com in our rankings, including some brokerage apps and the HAR iOS app that’s being launched. The apps fielded by the national brands are better than they were in 2012, but still are not competitive with the leaders.
While Clareity also carefully watches and evaluates those apps licensed by MLSs for professional and client-collaborative use, this paper does not contain reviews of those apps. Those apps may be the subject of a future paper.
Download the full report:
2015 Review of Real Estate Mobile Applications for the Consumer
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