Your Trusted Partner in Real Estate

We live to improve and simplify the lives of over one million professionals who service the residential real estate industry. Through constant innovation, we streamline technology to drive efficiency for your business.

Who We Are

Clareity is one of the leading consulting companies, systems and applications integrator and provider of secure intranets or “dashboards” for the real estate industry, with the experience and technology to help grow your business. Clareity products service over 850,000 agents daily and directly serve the majority of MLSs, associations and brokerages across North America.Our mission is to provide convenience and data security for our clients and we constantly innovate our technology to always offer the best option and services on the market today. Because of our dedication to our mission, we have received the National Association of REALTOR®’s approval and endorsement, multiple Inman Innovator Awards, and countless industry recognitions.

What We Do

Clareity provides SSO products that centralize access to all applications, and offer your users with an improved experience in your own secure, branded environment. Our product suite delivers value to MLSs, Real Estate Associations, brokers, franchises, and software and service companies that serve the residential real estate market.Clareity also has an exceptional real estate consulting team. The principal consultants are Gregg Larson and Matt Cohen, who have decades of real estate industry and technology experience. Both have been named to the Inman 100 – the 100 Most Influential Real Estate Leaders – over the past few years. Gregg is also listed on the Swanepoel “Power 200” list of people who have the most power and influence to impact the residential real estate brokerage industry.

Why Clareity?

Clareity was founded in 1996 and has been growing ever since. As we add more services and products to our suite, we continue to adapt and evolve. Clareity will always strive to innovate and be ahead of the curve. Every solution we provide will help you navigate this ever-changing landscape.We live to improve and simplify the lives of thousands of professionals, like you, who make up the real estate industry.When you work with Clareity, you work with experts who understand real estate and have the established relationships to take your business to the next level.

Leadership Team

Gregg Larson Headshot

Gregg Larson, Founder & CEO

Gregg Larson has over 25 years of experience in the MLS and real estate information industries, and has established himself as a pioneer in new product design, online security, mergers and acquisitions, strategic planning, MLS regionalization, MLS system and vendor selection, and internet consulting.

Amy Gorce Headshot

Amy Gorce, President

With more than 20 years of management experience, Amy Gorce has been with Clareity (and its affiliates) since the inception of our software company in 2004. She began as Clareity’s Chief Operating Officer then Executive Vice President before becoming President in early 2016.

Matt Cohen Headshot

Matt Cohen, Chief Technologist

Matt Cohen has over 20 years of extensive real estate technology and business experience. Matt has consulted for many of the top Associations, regional MLSs, MLS software vendors, and large brokerages, as well as a wide variety of information and technology companies that service the real estate industry.


Troy Rech, Vice President of Sales

With the company since its inception in 2004, Troy Rech brings more than 20 years of technology experience and delivery to Clareity. As one of its founding partners, Troy is responsible for Clareity's worldwide sales.

Paul Hethmon Headshot

Paul Hethmon, Chief Software Architect

Paul brings an incredible depth of knowledge to Clareity. With more than 20 years of software development experience, including 17 devoted exclusively to real estate technology, he is one of the well-respected software developers in our industry.