Clareity Security has been leading the charge to improve and simplify the management of listing syndication for MLS organizations and brokers. With the firm belief that knowledge is power, it has been our mission to continuously educate the real estate community about this ongoing challenge. REAL Trends recently published the following article that mentions Clareity Security’s new SafeSyndication™ product which we are sharing here with their permission.
Attention Brokers: Regain Control of Your Listing Data
Over the past few years, REAL Trends and Clareity Consulting have been working together to identify flaws in the listing syndication arena and have surveyed numerous brokers in joint studies to identify problems with the current model. While most brokers would agree that their control has diminished these days, a new technology solution is on the horizon to help broker’s regain control of their listing data. We are advocates for this new system. To start the introduction of this solution, we must first identify the problem:
The good versus the bad: With so many online publishers and all of them operating differently, how can a broker possibly know all of the defining characteristics and business practices of each publisher? For example which publishers send you traffic, which post listing agent data, which post listing agent data above “preferred agents,” and which offer you search engine optimization value and which take all of it for themselves? This list can go on and for a broker this can be overload.
At REAL Trends, we attempt to listen to and empower our broker audience and in a joint study published with Clareity Consulting in 2010, through a national study on this topic, identified these four areas for improvement many of which overlap with the growing problem I have identified above.
1) Provide brokers more insight and control;
2) Enhance MLS security and control over where the listings were syndicated;
3) Enforce syndication integrity and accuracy;
4) Ensure the information wasn’t used to sell leads back to brokers.
Enter SAFE Syndication Proposed Solution from Clareity Security
SAFE Syndication is a technology solution that addresses most of the major concerns and the growing problems that have been identified above. Clareity Security’s SAFE Syndication solution includes an integration partnership with ListHub making it simpler for brokers to benefit from additional reporting on the sites they syndicate listings to. SAFE Syndication delivers value to brokers by offering:
- Improved data accuracy which improves REALTOR brand and image
- Consolidated reporting and compliance management as it relates to data display rules and syndication agreements.
- A publisher report card which can be integrated with ListHub data that measures the listing portals/publishers on criteria defined by the Broker (such as the Clareity Bill of Rights).
How SAFE Syndication Works
The Future of Your Data
In the next two months, SAFE Syndication will be launching and beta testing with several brokers. Clareity Security has your best interest in mind, it is a great idea to stay on top of this and if you are interested in becoming a beta tester or would like to get more information regarding SAFE Syndication by Clareity Security feel free to contact Travis Saxton at 303-741-1000 or firstname.lastname@example.org. As always REAL Trends will continue to monitor and stay on top of the cutting edge trends that impact the residential brokerage industry. We will update this story as more information and the launch of SAFE syndication is complete.
A note from Clareity: Thank you to the REAL Trends team for your support!
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