Here’s an interesting chart showing how Google searches for “Realtor” in the U.S. drop off over the year and drop even more dramatically in November and early December. Does this mean that the best time for Realtors to advertise is during other times of the year? I’m not sure most Realtors® are aware of the trend and possible implications.
Number of Google searches for “Realtor” over time. Number of Google searches for “real estate” over time
There is some variation in local markets, but the trend is surprisingly consistent through most of the United States.
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