Scottsdale, Arizona — May 5, 2011 — Clareity Security, the industry leader in security solutions for real estate, announced today that it has developed SAFE Syndication™, a data distribution compliance management tool for Multiple Listing Services (MLS). SAFE Syndication delivers a valuable service to MLS organizations with three distinct product components:
- Data distribution license management
- Publishing standards compliance management
- IDX / VOW compliance audit management
SAFE Syndication provides a consolidated system for measuring and reporting on listing distribution activity. In addition, the compliance tools in the product provide independent verification and reporting by the MLS and/or Clareity as a neutral, trusted third party. Unique features of the product include a compliance API for portals and vendors to allow centralized reporting of violations and concerns, a publisher certification management function, and the ability for the MLS to define its own compliance standards for reporting and comparison. SAFE Syndication will also offer additional features in the near future, including innovative ways to find and document unlicensed data uses.
SAFE Syndication will include integrations with industry technology platforms to improve efficiencies for mutual customers.
Clareity Security is pleased to announce that SAFE Syndication will soon be integrated with ListHub, the largest online syndicator of real estate listings to real estate web sites and provider of performance reports for brokers, franchises and MLSs. This will ensure valuable data being collected and delivered on behalf of MLSs syndicating through ListHub will be integrated into the SAFE Syndication product. ListHub Publisher Scorecards will also be accessible via SAFE Syndication, and both companies are working together on a method for watermarking syndicated MLS data and detecting its unauthorized use. “ListHub and Clareity Security offer complementary services that will help MLSs generate exposure for brokers and their listings while ensuring the appropriate use of their valuable content,” said Errol Samuelson, chief revenue officer of Move, Inc., operator of ListHub. “We look forward to the continued expansion our suite of ListHub services to benefit both content providers and publishing sites.”
Gregg Larson, CEO of Clareity Security stated “Our customers have been asking us for a tool to help manage data leaving the MLS system for some time. We had the idea for SAFE Syndication two years ago, but the market didn’t seem quite ready. We now have a product that meets the demand for improved oversight and management of listings after they are distributed from the MLS system Larson continued, “the greatest part of SAFE Syndication is that it is easy to implement and does not require any changes to existing business systems or processes by MLSs or brokers. It simply complements and improves upon the listing distribution infrastructure in place today.”
Clareity Security will be providing overviews of SAFE Syndication™ at the NAR Midyear convention in Washington D.C. on May 10-13, 2011.
About Clareity Security:
Clareity Security, located in Scottsdale, AZ is the leading provider of security products and services for the real estate industry. It’s SAFEMLS® and SAFEACCESS™ products help MLS organizations and real estate professionals easily and effectively safeguard sensitive consumer information against unauthorized access and provides next generation strong authentication solutions for secure online transactions. Additional information is available at http://www.ClareitySecurity.com.
Amy Geddes, EVP and Chief Operating Officer
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