Real Estate Technology Leader Clareity Security Closes Capital Investment in Housefax
Gregg Larson, Clareity CEO, Joins Company Executive Board
January 26, 2015 – Scottsdale, AZ and Haymarket, VA – Clareity Security LLC, the leading provider of MLS subscriber authentication, Single-Sign-ON (SSO) security, direct data connections and e-commerce solutions for the Real Estate industry, today announced a strategic alliance with Housefax, a leader in residential property history information and reports. As part of the agreement, Clareity is making a capital investment in Housefax and Clareity CEO and founder, Gregg Larson, will be appointed to the Housefax Board of Directors.
“We believe the future in real estate includes providing real estate consumers and industry professionals quick access to in-depth data like Housefax property history reports and pre-appraisals to strengthen and drive better informed residential property transactions,” said Larson.“Housefax is a good fit with Clareity’s business philosophy helping build companies that are true innovators of the real estate marketplace.”
The alliance between the two companies will strengthen Housefax’s strategy to accelerate growth in 2015 in many ways. Additional hiring of top IT and marketing talent will expand transparency to real estate consumers in the home buying and selling experience while building brand awareness for Housefax’s products. The companies plan to collaborate on future consumer-driven product development as well as business-to-business endeavors aimed at industry professionals by taking advantage of Clareity’s network of over 250 multiple listings services (MLS) and 600,000 agents in the U.S.
“We are excited about Clareity’s investment in Housefax and adding their valued expertise as we approach a pivotal point in our history,” said Eddy Lang, Housefax founder and CEO. “Expanding into the professional real estate industry while continuing to offer great products and services to real estate consumers has always been our goal and we look forward to Clareity’s involvement in helping us achieve this.”
About Clareity Security
Clareity Security, located in Scottsdale, AZ, is the leading provider of user authentication, identity management, Single Sign On (SSO) and e-commerce products and services for the real estate industry. Clareity’s SAFEMLS PLUS® products help MLS organizations easily and effectively safeguard sensitive consumer information and provide strong authentication solutions and revenue assurance for high value subscription services. Clareity’s SSO Dashboards bring together convenience and security, while offering an e-commerce solution, the Clareity Store, selling the industry’s top products and subscriptions to real estate professionals.
Founded in 2002, Housefax is a national consumer online service that provides real estate consumers and industry professionals thorough access to information on property history, and insurance claims, onsite appraisals and onsite inspections. Housefax reports include building permits, mortgage history information, fire, flood, catastrophic history and other residential property details. Housefax recently launched the innovative Housefax Pre-Appraisal Report. For more information and to view sample reports, visit housefax.com.
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