What’s New at Clareity
Clareity Security is proud to continue demonstrating it’s clear market leadership in the real estate information security space. With the recent addition of our 78th MLS/Association customer and the inclusion of our new customers in 2010, we have expanded our customer base to over 600,000 real estate professionals throughout North America. Clareity Security would like to thank our current customers who have extended their relationship and welcome those new to the family:
My Florida Regional Multiple Listing Service
REALTORS Property Resource (RPR), LLC.
Fort Wayne Association of REALTORS
REALTORS Association of York and Adams Counties
Northeast Oklahoma Real Estate Services
REALTORS Association of New Mexico
Extension of Services
Tri-Lakes Board of REALTORS
West Pasco Board of REALTORS
Northeast Louisiana Association of REALTORS
Peoria Association of REALTORS
How Do You Measure Success?
Customer success, measured at various points in the detection and remediation cycle, with Scout for SAFEMLS is based on the ability of each organization to build and enforce custom remediation policies meeting its individual needs and objectives. For many MLS organizations, this has resulted in not only improved security posture, but also heightened revenue assurance for their organization. The account sharing detected by Scout for SAFEMLS across various customer sites, and account sharing is prevalent, regardless of the size of the MLS. On average the amount of account sharing is above 35%. Remediation has been proven effective both in terms of a reduction in sharing activity and an increase in membership activations. Scout for SAFEMLS customers saw an average of 13.5% increase in new user activations in the first 30 days of remediation. A decrease in the number of shared accounts of 16.45% and a decrease of in unauthorized users by 19.87%.
Scout for SAFEMLS Remediation Impact
The following represents a sampling of our customers who have been on remediation for three or more months. In this timeframe, Scout for SAFEMLS has seen the following:
- An increase in active accounts by 13.5%
- A decrease in shared accounts by 16.45%
- A decrease in unauthorized users by 19.87
The heightened revenue assurance is not measured solely on the increase in new users (formerly freeloading) as not every defeated shared account will drive new signups. The sharer/abuser may not be eligible to join the MLS, or the sharers may just decide to re duce or change their usage. Thus, ROI is measured not just by new signups but also by reduced system load. A common statistic cited is that 1,000 MLS users equals a T1 line. There is also the extra servers, rack space, power usage, etc. Which as you are aware will have a direct impact on your bottom line reducing operational costs.
Tales from the Darkside
There are still folks taking advantage of MLS organizations with inadequate login security. Dennis Marshall from Florida, teaches non-Realtors to access the MLS from his blog, “Dennis Knows“, and says “It is so simple! I had two different approaches. It takes some work, but you can do it! If I can do it, you can do it!” He teaches consumers how to write effective Craigslist ads targeting Realtors, as well as a social engineering approach working both on Realtors and MLS staff.
Dennis refers people to another site where Kelly is shameless about using the MLS in Las Vegas and others in California. She even talks about using the MLS help desk (your staff resources…) extensively, and congratulates a blog reader who succeeded using her methods – “I just had to publicly congratulate a reader on his MLS access success! I gave him a 2 week challenge to obtain it. He found an agent that is hungry and will work with him AND through that will have his own MLS access. He achieved this in 2 WEEKS exactly!”
An article about illegally obtaining MLS access, which we referenced last quarter, is now being extensively re-published. Here’s another one that is worth the read: How To Get MLS Access Without Your License
These people, and the people they teach, aren’t afraid to use your systems and even your MLS staff time. If you already have strong authentication and are in a ‘data share’ with an MLS that doesn’t have proven, effective, strong authentication it might be time to have a talk with your data share partners. If you are still just considering strong authentication for your own MLS, it’s time to recognize that these non-professionals aren’t just considering using your systems – they’re already doing it.
In The News
Clareity Security, Chief Architect, Paul Hethmon in the news with Tips On Password Security stemming from the events leading up to the Palin email trial. Enjoy the article!
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