Millennium Real Estate Solutions Inc. has sold its DMS MLS platform to Lone Wolf Real Estate Technologies Inc., and the platform has now been branded ListCENTRAL. Following is a short interview about the change with Lorne C. Wallace, CEO of Lone Wolf, and Joel Shears, who has been in charge of the MLS division since it was known as Filogix.
Lorne, tell us a bit about Lone Wolf, and why you wanted to purchase an MLS company and system?
Lone Wolf has a vision for a true enterprise platform for the real estate industry, of which listings form an integral part. Since we already integrate with 300+ MLSs across North America, it made sense to get more involved in this space. We think that tying the brokerage back office, where we have a large footprint, even tighter to the listing systems will provide our clients a seamless platform that strengthens their control over their own data. Joining the brokerage’s and agent’s websites in globalWOLF to the virtual office of WOLFconnect and into the back office of brokerWOLF with ListCENTRAL running all through it will give the industry, our clients, a viable platform to strengthen its value proposition to the consumer.
Joel, when do you expect to roll out significant new integrations between the platforms?
Plans are well underway to provide unique integration between Lone Wolf office systems and board / associations. While many aspects of the changes have started, we will be meeting with user groups to discuss some of the key areas that our clients want to have as a single point of entry and the business rules and entry points that fit their vision. I would say that we’ll start introducing modules later this year.
Lorne, what’s the vision behind the new brand, ListCENTRAL?
Quite simply, we believe the listing is central to the value that the real estate agent delivers to the consumer. From the consultative skill set that the agent brings to securing the listing in the first place, to working with the listing for dissemination, tracking showings and marketing through to the information being used in the transaction management process, the listing data is critical to the work being done by our clients.
Joel, how do you think being with Lone Wolf will help you improve the product and service you are providing your existing customers?
Matt, I think the key with this new relationship is the experience and focus Lone Wolf brings to the market. Lone Wolf is already one of the top solution providers for the real estate marketplace and adding an MLS system gives Lone Wolf an end to end solution. For ListCENTRAL it means we have a team that knows the real estate industry and understands our unique requirements. We can build our new system and create connection points to the broker office systems for a true single point of entry.
Joel, I’ve heard that you are moving the DMS platform to the Lone Wolf data center, which is a better one than where DMS is hosted now and should improve service. When is that going to happen?
Our IT teams are working with Millennium to separate the systems and move to a higher tier data center which ultimately means our customers will have greater access with no interruption. We are on track to have everything moved by mid-May and at the same time are adding additional redundancy and capacity.
What other changes DMS customers can expect to see this year?
Lorne: The MLS controls the business rules that the systems operate under and yet the actual data is collected by the real estate agent through the brokerage office, and then this cumbersome process ensues where data flows back and forth. We think that we can protect the integrity of the MLS process while making the data movement more efficient through the Lone Wolf Enterprise platform. What this really means is eliminating the challenges of handing data over and then struggling to retrieve the data back again for use in the brokerage office.
Another key piece of data is the agent profile information which gets updated where it is mostly used, in the real estate office, but then has to be re-entered into other systems. We call this “siloization” and it’s the Achilles Heel of organized real estate. The reality is that if the data is not used on a frequent basis then the accuracy of that data plummets, which I think is a common complaint when listings are propagated throughout the industry. We can update the board automatically when things like an agent’s cell phone number is changed in the brokerage office and this will help the public’s perception of the integrity of the data they are seeing.
Joel: In our current platform we’ll be upgrading the email module, making it easier and more efficient while adding a CASL (Canada’s Anti-Spam Legislation rules) component. Our clients will also see some additional changes to search and results pages with more member customization and permissions. Lastly we’ll be introducing a new Teams module that boards/offices can use to partner sales people and staff together to share access making it easier to manage inventory and communicate with clients.
Thank you both, and I wish you all the best with this new initiative!
Share this post: