I’ve always wondered whether staging a listing is ever a good investment. I’ve heard anecdotal answers, and have even had home stagers ask me for the record what I think, but I have never had any good data to go on—until now. The NAR just published the 2015 Profile of Home Staging which is a great read.
NAR got 2,373 agents to respond. The most valuable takeaway for me was that the overwhelming majority of agents with an opinion think that home staging increases the value of the home. I’ve created a chart showing the opinions of buy and sell-side agents separately:
The median cost to stage a home is $675, which seems like a good deal if the home can sell for as much more as the study indicates.
Of course, it’s still surely a case-by-case decision based on the current condition and decoration of the home. Also, ideally, we’d want a test that expanded the study beyond agent opinion. But this is the best data I’ve seen to date on the subject of home staging.
There’s a lot more insight available from the study, and I’d encourage you to read it!
You can download it here: 2015 Profile of Home Staging
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