MLS Consolidation: Brokers Past the Tipping Point
I recently had the privilege of being on the “MLS Symposium” program to talk about MLS trends and the future of MLS held in northern San Diego and I saw first-hand how ready the brokers there are for their MLS to merge with CRMLS. Normally I don’t discuss these types of meetings on the blog, but between the news stories about the legal conflict in San Diego and the video of the event that has been released, it seems like the right thing to do. By the end of the meeting, in a room of over 200 brokers, including the largest ones in the market, and heavy-hitter agents – 100% were in favor of MLS consolidation. A few years ago, brokers didn’t seem that motivated, and were letting a small group of association leaders make the decisions about MLS consolidation for them – but it looks like we’re reaching a tipping point – not just in San Diego, but in many markets. And in San Diego some brokers are preparing to take action that I’m sure you’ll hear more about very soon.
Jamie Duran, president of Coldwell Banker Southern California, answers a question from a Realtor regarding the potential benefits of Sandicor merging with CRMLS and joining the Statewide MLS initiative in California: REALTORS WITHOUT BORDERS.
Raylene Brundage, Coldwell Banker agent, 2016 NSDCAR board of directors chair, and moderator of the panel asked the 200 plus attendees this question towards the end of the two hour MLS symposium: “After seeing the two presentations and hearing the panel discussion, how many of you think that SANDICOR should merge with CRMLS and join the Statewide MLS movement?” Well over 90% of the attendees voted YES loudly verbally and by a show of hands.
Raylene next asked the audiences, “How many are opposed to joining the Statewide MLS?” Not a single hand went up! None of the 200 + Realtors and MLS subscribers opposed the move.
My partner Matt is working in several other markets right now where, even where the majority of brokers don’t work across MLS lines, 70% to 90% still seek MLS consolidation when properly polled – and they’re starting to understand that data shares – at least in most markets – are not the answer. Brokers across the country, at least in markets where there is some degree of “overlapping market disorder”, are waking up to the need for MLS consolidation and I think association leadership can’t ignore them for long.
Here’s a very short video about the meeting in San Diego that’s a must watch:
Here’s a great video made during the San Diego meeting by Realtor® Jim Klinge:
Raylene Brundage, the volunteer president of NSDCAR, corrected one of Jim’s misunderstandings later – explaining that it’s not SANDICOR in the way of change, but just one of the shareholder boards. “The associations and Sandicor are not suing each other…SDAR IS SUING ALL OF US and depleting our member dues to defend the issue of SDAR’s desire to use the brokers’ data.” She also explained why having individual brokers and agents break away to join CRMLS would be a bad idea, because it would fragment the market further and professionals would still need to belong to both MLSs to get the full data for San Diego.
The energy around MLS consolidation all over the country, but especially in California, is incredible – and Clareity believes that we’re going to see consolidation rapidly accelerate over the next two years.
Please contact us If you’re interested in having Gregg Larson or Matt Cohen provide the industry update that Gregg gave in San Diego. The update covers the following topics and more:
- Portal Wars
- Zillow and the acquisition of RETSLY and Bridge
- CoreLogic’s Trestle
- Increasingly accurate AVMs
- Compass Realty mega-funding and expansion
- 2016’s top trend: Broker Control of Content
- Broker led initiatives: Upstream and BPP
We’ve heard from attendees – even from folks that have seen a few other presentations about AMP and Upstream – that this is the explanation where they finally “got it” about what’s really happening in our industry. We also speak about technology and business trends affecting the future of MLS, and a number of other topics. Clareity’s presentations can be customized for your needs.
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