Clareity Direct ConnectionsTM

Over the past two years there has been a noticeable trend with MLS organizations signing direct data license agreements with key publishers such as Zillow, Trulia and In fact, has over 400 direct MLS data relationships today and Trulia reported over 100 in their last public announcement. Zillow has recently announced many large MLS agreements with undoubtedly more to come.

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Clareity Direct Connections

For MLS’s who have signed direct data license agreements with key publishers such as Zillow and, Clareity can manage your Broker’s opt-ins/opt-outs with an easy process right from your Clareity Dashboard.

If you’re an MLS, you already have a RETS server, and once you come to an agreement with Zillow and/or, you provide them a RETS feed. But there’s one tricky part: managing the broker and agent level agreements and opt ins, then sending that information to the publishers so they know which listings they can display.

That’s why Clareity, at the request of our customers, created the Zillow and Broker Opt-In.

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What is the Zillow and Broker Opt-In?

It’s an easy way for Brokers & MLSs to create and manage direct relationships with Zillow and While it’s easy for MLSs to provide data to the Publishers via RETS, managing "opt-in" permissions from the brokers and agents is more complicated. The Zillow and Broker Opt-In is an easy-button for all of this.

What’s in it for the MLS?

The MLS stays in control of the data. The Broker Opt-In does not aggregate or use MLS data, it is simply a permission gateway bridging the gap between the MLS and Publisher. The Broker Opt-In offers a convenient and secure environment to facilitate this "opt-in/out."

What’s in it for the Brokers & Agents?

In its simplest form; they will receive better display terms and more prominent attribution than ever before! Brokers and agents will be empowered with an easy to use tool that allows them to make responsible listing distribution choices; based solely on publishers that deliver value to their business.

What’s in it for the Publishers?

Publishers will receive a direct data feed which, in most cases, trumps other feeds they receive; ensuring they have more timely and accurate data. Publishers will also have an efficient way to manage permissive use of the listing data."