Two new entrants to the highly competitive world of MLS systems were announced this past week at the NAR Expo and Clareity Consulting was given an inside look and allowed to share it with you here on the blog.
LPS’s ReInsight MLS
Some of our readers may already be familiar with ReInsight as a public records system, but when Georgia MLS wanted a new MLS system, they turned to LPS to build on that base, and LPS has now created a full-fledged MLS system, complete enough to be released.
ReInsight MLS is a map-centric application that integrates public records with MLS data – plus foreclosure and short sale information – to provide a single source for listing management, property search and reporting, prospecting and creating comparable pricing and reporting. The platform is cross-browser and operating system compatible.
The search interface is compelling, including an efficient four-pane display that provides great usability. In the left pane, users adjust search criteria, getting a “count on the fly” as they do so. In the second pane, results appear on a map – and drawing tools allow users to include and exclude geographic areas. Below the map, in the third pane, is a highly customizable and sortable one-line display. Both search and result templates are customizable by users. Statistics for search results can be generated and viewed, and in the fourth pane detailed listing or public records information can be displayed. One of the best aspects of the search functionality is that users can click on any parcel boundary to access public record data – so if someone is curious what the tax value or other public records data for the house next door to a listing is, all they have to do is click next door on the map. This is the kind of public records integration people have become familiar with in Zillow, and we hope to see it in more systems going forward.
ReInsight – Search
Other features include a highly configurable dashboard (post-login page), MLS module access highly configurable by role (i.e. an assistant with a limited role may only be given access to some MLS features), prospecting functionality, and a CMA that is as robust as any on the market, with an innovative comps-finding interface that should be a time-saver for agents. For mobile access, LPS is providing a deeply-integrated third party product – and LPS is providing indemnification for its use, assuaging the concerns around some of the mobile patents still being argued about in our industry. LPS also supports other third party integrations to offer ‘best-in-breed’ solutions.
ReInsight – Dashboard
ReInsight – CMA
During 2013, LPS will be further tuning the new system and completing a full-featured agent/client collaboration module, leveraging the features already created for its many Paragon deployments. Those including ReInsight MLS in their 2013 system selection processes may consider this system for a 2014 deployment.
Solid Earth’s Spring
Solid Earth has created an incredible buzz around its next generation system, Spring. While I was hoping to see a lot more of the system complete and ready for evaluation by the NAR meetings, what there was to see was very well done. The interface is very “clean” looking, easy to use, and works on all major browsers, operating systems, and devices (i.e. tablet computers).
What’s interesting is that usually, when a vendor creates a new MLS system, they focus on robust search and reporting first – but in this case Solid Earth has focused first on the consumer experience and how the agents will collaborate with the consumers. What this lets Solid Earth do is to introduce Spring as a module that can be used alongside their existing platform, LIST-IT – or alongside other systems that may have a less-compelling client collaboration module.
Spring – Search
Once Solid Earth completes the reporting module and develops CMA, hot-sheets, calculators and other core features, an MLS that has deployed Spring alongside its existing system may choose to cut over to Spring as the primary system. Clareity will be watching closely to see if the clean interface can be maintained as new modules are completed and if (or when) customers ask for additional functionality to be added to Spring.
There are a number of impressively innovative features in Spring, which I expect from the company that developed the first MLS implementations of “heat map” reporting, isochrones “drive time” mapping, and regression analysis AVMs used in the CMA. One example of innovation is a feature that alerts the agent – and optionally the client – when listing views in the MLS hit predetermined benchmark numbers. Another example is a feature allowing agents to create Pinterest-style “Collections” of listings, which can be shared with clients via email and social media.
Spring – Search Results with Statistics
Spring – Photo View of a Listing
Both LPS and Solid Earth deserve praise for continuing to develop innovative MLS systems, and Clareity Consulting will be watching with interest as these systems continue to be developed and deployed.
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