If you have a business page on Facebook—whether you’re with an MLS or Association, whether you’re a Broker or Agent—you know that your posts aren’t reaching most of the people who “Like” your page. Facebook’s own statistics tell you so. The idea that you had to purchase tacky “Sponsored” exposure just to try to reach people who already “Liked” your page and wanted to see your messages was galling, but at least the cost wasn’t huge and companies weren’t dying from all those paper cuts.
But now, Facebook has introduced something new, to make all of those posts and sponsored posts even less prominent: “See First”. See the illustration below, from Clareity’s Facebook page. It’s under “Liked” on business pages and “Following” on personal profile pages. This feature lets users decide what posts they want to see at the top of their News Feed.
So, if you have a Facebook page and you want the folks that “Like” it to see your posts, you need to encourage them to visit your page, click on the “Liked” button, and click on “See First”. You may also want them to click on “Get notifications”, so they will be notified when you post with those notification numbers on the “world” notification icon at the top of the Facebook interface.
To quote one of my favorite sites, TechCrunch, “Facebook never really apologized for charging businesses for something that became less valuable with time. Instead, it’s only further squelching the value of a Like by introducing See First.” On the one hand, as a user, I like to see a bit more control put in the hands of users. On the other hand, instead of showing the natural, time-based flow of updates that I really want to see, the algorithm for seeing posts and getting posts seen has just become that much more tortured.
At any rate, please visit Clareity’s Facebook page and, if you feel so inclined, click on the “Liked” button, and click on “See First” and “Get notifications.” I’ve got to ask, thanks to Facebook’s new changes. Good luck with your own efforts to get your own updates seen.
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