(My thoughts on why it’s probably not the final word and how actions speak louder than words.)
Most of us are still recovering from the amazing content and the incredible lobby bar 🙂 at the Council of Multiple Listing Services conference in Tucson, AZ last week. Congratulations again to the CMLS leadership, the CMLS conference committee and conference host Tucson Association of REALTORS for a job well done! In the mildly infamous words of Ciney Rich of LPS “Best CMLS ever.” There are lots of great summaries on the conference out there already including Clareity own Matt Cohen’s take and the always important view from Vendor Alley. Since those guys are hard to top I’m going to focus in on a specific topic from the conference – the eleven letter word that I wish I made a nickel every time it was uttered – SYNDICATION.
The CMLS conference agenda included a topic “Syndication – wrapping it up”. The panel was moderated by the bright and talented Kim Prior of OnBoard Informatics, and panelists included Greg Manship of Intermountain MLS, Kurt VonWasmuth of RMLS Portland and Carl DeMusz of Northern Ohio Regional MLS. There were three things I really appreciated about this panel 1) The panelists were open and honest about what they were doing and areas for improvement 2) Each of them believes empowering the broker and delivering quality data as a member service is their role as the MLS. 3) They generally agree that brokers need more education on syndication and their rights and responsibilities so they can make more informed decisions (we agree!).
I think good news is abundant on the topic of syndication because lots of people have stopped talking and started taking action! At the top of my list of folks that are “stepping up” is the Council of MLS Board of Directors (full disclosure I’m on this board so YES, I’m patting myself on the back a bit). At the CMLS conference last week they announced the availability of the CMLS Syndication Toolkit. This is a great resource created through a spirit of cooperation by LOTS of great industry people that are willing to share their content and their knowledge. Members who didn’t get it on a flash drive at the conference can request it be sent to them.
There are lots of vendor partners out there delivering technology solutions that are designed to make a difference by changing how data gets moved around and tracked. We think these solutions can help and consider our own product SAFE Syndication (designed to be a compliance and reporting tool for MLS organizations, franchises and brokers) to be complimentary to the offerings emerging from companies like OnBoard Informatics and Real Estate Data (RED).
There are others out there proposing even loftier solutions like a “socket” to support industry innovation as suggested by CMLS speaker and super bright guy Brian Boero here.
If we build it will they come? I don’t have the answer, but I like that we aren’t just asking questions and complaining any more. We have smart people who care about the future of the industry and the success of real estate brokers and agents offering up solutions, tools and information. So apparently my MOTHER was right about at least one thing, “Sometimes actions do speak louder than words.”
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