The syndication discussion in real estate continues to heat up. MLS organizations are facing the challenges of properly managing data distribution and licensing compliance while meeting the needs of their brokers. Demand for tools that can provide the MLS with help managing the issues has reached a fevered pitch. For some products being introduced it means changing the way syndication companies, brokers, vendors and portals currently access and display data. At Clareity Security we view things a little differently and that’s why we announced our SAFE Syndication product last week.
SAFE Syndication is complementary to existing business processes and syndication products in use by MLS organizations and brokers today. There are various syndication services such as List Hub and Point2 that move data from the MLS to third parties very well. SAFE Syndication doesn’t do that. It’s not competing on that core value proposition. SAFE Syndication is designed to support this existing infrastructure that is already in place.
At the core of SAFE Syndication is the assumption that forcing these publishing businesses (including brokers and franchises) to make changes is going to be difficult and expensive – and 100% adoption is probably just not feasible. SAFE Syndication is built on the thesis that the industry can manage listing distribution and data licensing compliance without trying to force major changes in current technology and business practices.
SAFE Syndication has three main components:
The first is contract management – anywhere the MLS data is being sent the MLS has two or three way data license agreements. Today those agreements are usually stuck in a drawer or maybe input into a spreadsheet. When subscribers become inactive, no one notices, and if a vendor no longer has active MLS subscriber customers, often no one notices. SAFE Syndication provides a tool to manage all agreements, URLs authorized to display MLS data and their associated business rules.
The second component is publisher/portal management. This portion of the product provides a mechanism for complaints, and workflow management toward issue remediation, improving visibility and reporting. Providing a means for MLSs to define their own evaluation criteria and collaboratively manage publisher evaluation criteria, portal “report cards” and certification in a single tool. The announcement of the planned integration with the List Hub report card and other data makes this component of SAFE Syndication even more valuable.
The third component is IDX and VOW site audit management. Many MLS organizations lack the resources to define and execute on a compliance plan that performs necessary compliance audits in an objective and consistent manner. Clareity has leveraged years of experience performing these audits to create a service that combines the use of technology and trained data security experts to deliver effective, affordable IDX and VOW compliance.
Clareity Security looks forward to participating in the on-going discussions regarding the challenges and opportunities in data syndication and distribution. We hope to see many of you this week at NAR Midyear meetings in Washington, D.C.!
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