Have you ever wondered why we spell CLAREITY with an “REI”? Well, it’s a form of an acronym and there are a few different interpretations that can be associated with the “REI”. For example, Real Estate Information, Real Estate Integrators and my personal favorite, Real Estate Innovators. The “E” in Clareity can also stand for E-commerce. All are accurate interpretations of what Clareity does.
At Clareity we truly are Real Estate Integrators. In 2005, Clareity identified an industry challenge as MLS vendors and 3rd party service providers integrated their services on various authentication platforms. Our CTO, Matt Cohen brought our industry’s leading service providers together in Las Vegas. At the conclusion of the second meeting, all parties agreed to utilize the SAML platform moving forward. The National Association of REALTORS liked what we were doing and provided Clareity a grant to create a SAML tool kit for real estate software developers. Today, Clareity platforms now integrate with over 80 product and service providers.
Clareity Security was formed with great intentions. We wanted to create solutions that added value and solved problems specific to our industry. As an Industry partner we are proud to provide services to over 100 MLSs (and a significantly larger number of Associations), representing 550,000 real estate professionals.
Clareity built a solid business based on providing a higher level of data security and revenue assurance for sensitive and proprietary MLS information. Simultaneously we began offering a Single Sign on Service to facilitate more secure and convenient access to third party applications.
Two years ago at the request of a few MLS customers we started delivering the Clareity SSO Portal – which leveraged the SAML platform and made Single Sign On (SSO) and the applications offered by the MLS more visible. The Clareity Portal empowered these organizations to demonstrate their value proposition while simultaneously creating a better subscriber experience.
The Clareity SSO Portal translated into immediate success for both the organization and the end user. The benefits were immediate to our MLS and Association customers:
- They created a modern, locally branded experience that showed members the full range and value of the services offered
- They became the secure and trusted point of entry for all services.
- End users raved that a single User ID and Password provided access to ALL services
- Adoption of 3rd party site licensed applications increased by as much as 12% within weeks
- They gained a new channel for pushing custom content to their members
- They added a mobile optimized entry point for applications and services.
Noting these benefits, our customers came to a natural conclusion for what should come next. They asked us to evolve the Clareity Portal into the Clareity Store to create a trusted place for secure E-commerce transactions.
Feedback we received from customers in 2011 and 2012 indicated a shift in traditional thinking regarding site licenses. In addition to offering CORE services, our customers wanted to offer a broader choice of products and services to their subscribers, however existing site licensing models were often expensive and were becoming more difficult to manage as the list of vendors grew. The “country club” model with one price for an all-inclusive experience was failing to offer the flexibility needed to keep up with all the innovation in real estate technology. It also failed to create a personalized experience for subscribers based upon their unique needs. Our customers also expressed frustration from licensing a product for every member, when adoption was low for many of the products. And of course, there were also brokers that yelled STOP using my money to level the playing field – let agents pay for the optional things they want!
The solution to this dilemma is really quite simple:
CORE + STORE = SATISFIED MEMBERS (AND BROKERS)
Offering competitive and meaningful core services plus introducing a Store offers MLS organizations a bridge to the future of the MLS delivery of service. This goes way beyond offering a stand-alone App Store. This is about creating a hyper personalized and convenient way for products to be “one-click” ordered and provisioned to MLS subscribers while creating a seamless experience for members to access all of their products and services.
There has been movement by several vendors to develop proprietary APIs to improve access to and transport of MLS data. Clareity Security, our customers and most of our industry partners believe that the industry is best served by having a single way to move real estate data between the MLS and other products. The RESO organization has worked hard on those standards over the past few years. The MLS and vendor executive leadership is now in place to get both data standards and standards for transport in place in the very near future. Clareity has donated hundreds of hours to RESO as have many other companies who are to be commended for their efforts.
Clareity knows that for a Store to be successful, it needs to be part of the end-user’s daily experience and nested in their natural workflow. Hence, the Clareity Store was designed to provide the customer’s CORE services through the SSO Portal and offer deep work flow integration within the leading MLS service providers software. Our approach has been validated by the ten large MLS markets representing an initial 270k actual users fully committed to this experience.
Additionally, we are pleased to announce a new partnership with CoreLogic to offer its MLS customers a customized Store within all CoreLogic platforms. Clareity’s 550,000 user base combined with CoreLogic’s 650,000 MLS subscribers provides the national footprint that software developers and service providers have only dreamed about – until now.
When you look at the BIG picture…what Clareity offers is an experience that is much more than just an App Store. Think BIGGER . Combining CORE services with the choice of HUNDREDS of useful products and services that can be seamlessly ordered and provisioned to create a convenient, personalized experience for MLS subscribers was our design goal for our Store and we DID it! Clareity offers real estate organizations the opportunity to brand and evolve their business to the ever changing technology market. And Clareity helps our customers accomplish this while doing it their way, at their own pace, and by respecting existing data licensing models and business rules while supporting evolving technology.
We hope you will reach out to us and learn more about the Clareity Store – and see for yourself why the App Store component is only a fraction of the Clareity Store offering!
Share this post: